Overview
From February 5th to 7th, Nexus and KillHouse Games ran an exclusive discount for Door Kickers 2 – 10% off of the first 500 copies sold, after which the price would return to normal.
The unique event, which included a cash prize for top sellers, garnered interest from creators who hadn’t yet played Door Kickers 2 and invigorated creators who had already played it to create new content covering it. Participating creators include Teosgame, Karmakut, Controlled Pairs, Das Tactic, The Saxy Gamer, and more.
In the end, the event led to the sale of more than 500 units, multiple YouTube videos and live streams (see below), and an increased social media following for Door Kickers 2 on Twitch and KillHouse Games on Twitter.
Preparation and Promotion
To increase participation and to create more hype for the promotion, Nexus forfeited our share of sales so that creators could earn more. Furthermore, a leaderboard was created with a cash prize going to the top 3 sellers.
To surface the exclusive discount to creators, Nexus announced the promotion to users via email and social media. Reminders were also sent out the day the promotion began.
The Results
Creator Coverage
Participating creators planned and released content to align with the promotional weekend, some of which can be found below.
